PlayStation 4

How Does Sony Do It?

Introduction: 

Sony creates, among other things, the PlayStation gaming system. The PlayStation has been incredibly successful and is now a household name. A good question would be, how in the world did they come into an already competitive market, with Nintendo and game cube, and take over to become the most popular gaming system? According to Street Dictionary, "They simply always amaze the world with their new invention which people long for. The CD technology in the PlayStation range of products has enabled the games to hold more information. And bigger space allows bigger and better games." As the PlayStation came into the market, it was far more successful then Sony had ever imagined. Again citing Street Dictionary, "The PlayStation 2 was so powerful that Japan initially imposed export restriction on the PS2. The PS2 was even said to contain parts, especially its powerful graphics hardware, which could be used to simulate the effects of military ballistic missiles. No wonder it became so popular." Summing it up, the PlayStation came into an already competitive market, but with the right technology and the proper marketing techniques, Sony made a top notch product.

https://www.youtube.com/watch?v=VLQL8CZEu60

Marketing Strategies:   

To start off with Sony's marketing strategies with the PlayStation we have to understand their competition. And the only real competition Sony has in with Microsoft with the Xbox. I myself am a PlayStation owner and have been one since the PS1. So why did I choose the PlayStation over whatever Microsoft was putting out? It's simple, the commercial's that Sony were using for the PlayStation were far more effective to me. Sony made me feel like they cared about the gamer aspect, and that was what I was looking for.Xbox just seemed like a gaming system that was a "Jack of all Trades." And I wanted something that was going to be top notch, best gaming graphic ever. And as there years went on, PlayStation continued to produce better games, and gaming system. Now the PlayStation 4 is out selling the Xbox 1 by over 36 percent in the market according to Geek Wire. Watching this ad that Sony put out shows why PlayStation owns the market.

Conclusion:

There are many reasons why PlayStation has taken over the gaming market. Reasons such as the top of the line games, better advertisement, and overall better customer service. PlayStation has created ways for the gamer to figure out quick what is wrong with he or she's PlayStation. They have an app now that you can quickly click on to check if Sony's network is down or if there is something wrong with the PlayStation itself. Sony does a great job of keeping the gamer informed and up to date.