Tesla

Introduction:

Tesla Motors was founded in 2003 by a group of engineers in Silicon Valley. According to Tesla Motors, there goal was to prove that electric cars could be better than gas powered cars.They wanted a car that had every feature of an exotic car, with out the emissions into our environment. They believe that after 100 years of the invention of the combustible engine that should be able to make a car that can run without gas. The dependency on gas is scary so Tesla's group is trying to prove to not only themselves but to the world they can create something revolutionary. But a fair question could be will Tesla gain any traction?

Marketing Strategies:

Tesla has a very unique way of marketing there product, first they do not have any dealerships. There are no commissioned sales people, all transactions are done online, there is no inventory (it is all built to order), you can't test drive a Tesla unless you put 5,000 dollars down, and lastly if you want the new luxury brand Tesla Motors builds it from scratch. If that is not the most unique way to market a car, let alone a product, I don't know what is. Tesla Motors is trying to change the entire market by going a completely different rout than everyone else in the car industry. They get orders from there website online and build to that. That way they can keep all costs down, and never get to far into the red. This is a creative but at the same time quite risky way of marketing their cars. At the same time, Tesla may be on to something in the since that this way they could possibly penetrate the market by keep there cost of production low.

Conclusion:

Tesla has created an incredible and revolutionary idea, and there marketing ideas are just as creative. They start off with a great product. If they can have a great product, word of mouth and social media will market their product for them. Second, Tesla started high and now are working there way down. What I mean by that is that it is much easier for a start up company to sell a 100 thousand luxury car and then work there way down to a much more affordable car. Third, turn the auto industry strengths into weaknesses. What Tesla does that is the complete opposite of the other luxury car companies do is Tesla markets success through technology. Luxury cars market through performance. This is Tesla's plan, they are attacking the performance part and saying, okay but look at our technology, it can do everything your luxury car does, but better and more efficient. Lastly, have the media lose words for how great the car is. Tesla's mission is to make the "best car ever." And they don't just mean electric cars, they mean any car on the road, they want to have the best product. And I think that Tesla is very close to accomplishing that.
http://scienceofrevenue.com/tag/tesla-marketing-strategy/

PlayStation 4

How Does Sony Do It?

Introduction: 

Sony creates, among other things, the PlayStation gaming system. The PlayStation has been incredibly successful and is now a household name. A good question would be, how in the world did they come into an already competitive market, with Nintendo and game cube, and take over to become the most popular gaming system? According to Street Dictionary, "They simply always amaze the world with their new invention which people long for. The CD technology in the PlayStation range of products has enabled the games to hold more information. And bigger space allows bigger and better games." As the PlayStation came into the market, it was far more successful then Sony had ever imagined. Again citing Street Dictionary, "The PlayStation 2 was so powerful that Japan initially imposed export restriction on the PS2. The PS2 was even said to contain parts, especially its powerful graphics hardware, which could be used to simulate the effects of military ballistic missiles. No wonder it became so popular." Summing it up, the PlayStation came into an already competitive market, but with the right technology and the proper marketing techniques, Sony made a top notch product.

https://www.youtube.com/watch?v=VLQL8CZEu60

Marketing Strategies:   

To start off with Sony's marketing strategies with the PlayStation we have to understand their competition. And the only real competition Sony has in with Microsoft with the Xbox. I myself am a PlayStation owner and have been one since the PS1. So why did I choose the PlayStation over whatever Microsoft was putting out? It's simple, the commercial's that Sony were using for the PlayStation were far more effective to me. Sony made me feel like they cared about the gamer aspect, and that was what I was looking for.Xbox just seemed like a gaming system that was a "Jack of all Trades." And I wanted something that was going to be top notch, best gaming graphic ever. And as there years went on, PlayStation continued to produce better games, and gaming system. Now the PlayStation 4 is out selling the Xbox 1 by over 36 percent in the market according to Geek Wire. Watching this ad that Sony put out shows why PlayStation owns the market.

Conclusion:

There are many reasons why PlayStation has taken over the gaming market. Reasons such as the top of the line games, better advertisement, and overall better customer service. PlayStation has created ways for the gamer to figure out quick what is wrong with he or she's PlayStation. They have an app now that you can quickly click on to check if Sony's network is down or if there is something wrong with the PlayStation itself. Sony does a great job of keeping the gamer informed and up to date.  

Simbliminal Messages

http://www.divinecaroline.com/entertainment/its-arrow-famous-logos-hidden-images

Marketing With Subliminal Messages:

What companies use subliminal messages? I should probably rephrase that question to what companies don't use subliminal messages? And to answer that, the number would be pretty few companies don't. For example the picture that I have right here, FedEx. A nice simple logo, two eye appealing colors, nothing really behind it... But wait a second, take a closer look, between the E and the X, what is that? Is that an arrow? Yes it is, and don't think that FedEx didn't come up with this ingenious idea. Take this little excerpt out of an interview from Matthew May with Lindon Leader, the creator of the logo. 

"A handful of the other designs contained arrows, but none were hidden. I thought, 'Okay, there's nothing really compelling about an arrow, it's overused and rather mundane.But I thought we could build a story around it. The arrow could connote forward direction, speed, and precision" 

(http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-works).

Lindon then said the game was one when some of his own designer didn't even see the arrow between the E and the X. From this simple looking logo, it has won over 40 different design awards as well as it is brought up in every graphic design class around the world. The use of negative space can change your logo and make it one of the most recognizable designs in the world.

Why?

There have been many scientific studies that prove that while we are sitting down, with not much going on and just watching T.V our unconscious mind picks up on subliminal messages. According to Visual Mediation Online, many doctors have done different brain tests to prove this. 

• Martijn Veltkamp (PhD-student), demonstrated that you can motivate people to do things that already had the intention to do them, using visual subliminal stimuli [2]

• According to Professor Benjamin B. Wolman, author of more than 40 books on psychology, conscious thought can be influenced by stimuli outside of conscious awareness. He adds, with reference to Silverman (1967), that Freud’s study of consciousness “assumes that a subliminal input raises the activation level of existing unconscious motives” [3]

• Dr. Norman Dixon, a psychologist at University College London, has done extensive research on subliminal learning. In his scholarly work Precociousness Processing he cites 748 references to studies on the effects of subliminal communication, with over 80% showing positive results [4]

• Dr. Eldon Taylor, director of Progressive Awareness Research and a Fellow in the American Psychotherapy Association, firmly believes that subliminal information when presented in an appropriate manner, is processed, retained, and acted upon.

• The research of Dr. H Bahador Bahrami, a neuroscience at the University College of London, using brain scanners showed that the brain absorbs subliminal messages when not too busy.

 http://visualmeditation.co/subliminal-messages-how-they-work-and-how-they-affect-us/

Video:

Conclusion:

To conclude on subliminal messages and how they do affect us we have to look at our daily lives, what we watch, and how busy our head is. If we are being lazy and don't have a lot of stress, subliminal messages are more susceptible to being taken in by our unconscious mind. The people creating these ads know fully that they can capture our attention by creating an ad(s) that include something that we may not pick up on right away. Just like Landon Leader said about the FedEx logo, "Your daughter will always point out the logo, they might not know why at the moment, but it is because of the design"

(http://www.fastcodesign.com/welcome.html?destination=http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-works). 

Great marketers use great subliminal messages. 

MonoRover R2

Is "Hover Boarding" the New Way of Transportation?

                                                                                                 




I am choosing to do my blog on MonoRover R2. MonoRover R2 is the latest and greatest new invention, people have been referring to it as the Hover Board and using it as a new form of transportation. The MonoRover is like a Segway in the sense that you use your body to move the board in the direction that you want the board to go.



http://www.monorover.com/monorover-r2-self-balancing-scooter.html

                         

Background:
"A team of young experienced entrepreneurs who won’t stop until we get a rover in every home across the globe! From the first time we laid our eyes on a Rover two long years ago it was love at first sight. Our team of international rockstars gives us the global supply chain and support we need to feed the growing interest and continue to evolve our products to fit the needs of millions of consumers worldwide."
http://www.monorover.com/about-us

MonoRover's mission is to provide a new type of transportation that is easy, high quality, that combines speed and efficiency. They ask a simple question, "What don’t you like about your current mode of transportation? Is it paying for gas? Is it sweating on a bike through traffic? Is it feeling exhausted after walking for miles?" (http://www.monorover.com/what-is-monorover/).  They want to cut all of that out by investing in there product. 

https://www.pinterest.com/pin/568227677962463976/

Strengths:
This is a revolutionary idea. A one of a kind product. There marketing strategies have a lot to do with word of mouth and now by Celebrities such as Justin Bieber, Blake Griffin, JR Smith, Wiz Khalifa, and Karim Benzema using it and showing it off. 


Weakness: 
They have no real advertisements at the moment. The real reason I found out what MonoRover was about was through Social Media via celebrities using them. It is a very new product, therefore I will continue to follow the business and see how the continue to progress as the popularity continues to grow on the boards.


Celebrities On MonoRover's: 

https://www.youtube.com/watch?v=2SO_LJSab8g

Conclusion:

While MonoRover seems to be a revolutionary idea, with unlimited potential, there marketing tactic's are extremely sub-par. Quiet possibly this could be MonoRover's marketing tecniquie buy targeting Celebrities to use them. In this case it is a great marketing strategy because of invested today's population is what are the Celb's doing now? By targeting celebrities, it makes the cost of advertising extremely low because they don't have to do any extra promoting other than having the celb's use it. I can attest to the fact that during the NBA finals I watched JR Smith roll into his locker room on a MonoRover and from that day have wanted one. We will see where MonoRover progresses from here.

Disclaimer: This blog is in no way affiliated with MonoRover